( The Hill )—The automotive behemoth Ford has declared it will provide employee discounts to all its customers following President Donald Trump’s recent initiatives. sweeping tariff package .
Ford is launching its "From America, For America" initiative on Thursday. Described by the company as the " handshake deal for every American," this campaign will feature advertisements across social media platforms, television commercials, and print newspapers.
We recognize that these are uncertain times for numerous Americans," stated Rob Kaffl, Ford’s director. "Whether it involves tackling the intricacies of a shifting economy or merely requiring a dependable car for your household, we aim to assist. U.S. sales and automotive dealership relationships .
The automaker headquartered inDearborn, Michigan, is offering its employees' pricing discount to customers purchasing various hybrid, plug-in hybrid, and diesel versions of Ford’s 2024 and 2025 model year vehicles. This proposal will be available until June 2nd.
Ford has stated that their Raptors—specialty Mustang and Bronco models—as well as the 2025 Expedition and Navigator SUVs, will not participate in this promotional offer.
For individuals planning to buy an electric car, this deal will be available up until June 30th, complete with a free residential charging station.
In the announcement, Kaffl stated that this initiative demonstrates "our dedication to being present where we operate. This approach allows us to reciprocate the support from the communities that have been behind us for decades."
The campaign coincides with Trump implementing a new strategy. fresh package of tariffs It has affected almost every nation globally. The initial tariff rate was established at 10%, with some countries facing rates as high as 54%. Notably, Mexico and Canada, which are the main trading partners of the U.S., were exempted from these new tariffs; they had been subject to a 25% duty since earlier in the year.
A 25 percent tariff on foreign vehicles went into effect Thursday.
Trump said Wednesday during the unveiling that the U.S. and “its taxpayers have been ripped off for more than 50 years, but it’s not going to happen anymore.”
Trump and his allies have argued that tariffs will eventually lead to a stronger economy and improve national security, adding that imports have undercut the U.S. automotive industry.
Ford wasn't the sole large automaker to declare changes in response to Trump's latest round of tariffs.
On Thursday, Stellantis informed employees that it plans to temporarily cease vehicle manufacturing operations at its assembly facilities in Mexico and Canada. The Hill reported .
Those steps will affect certain workers at multiple U.S.-based powertrain and stamping plants supporting these operations," stated the Chief Operating Officer for the Americas at Stellantis in an emailed message to staff members. "We approach this decision with great seriousness as it is essential due to present market conditions.
On Thursday, General Motors announced that it would increase truck manufacturing at its facility in Fort Wayne, Indiana. Reuters reported Thursday .
When contacted for comment, Ford directed The Hill to its campaign statement.
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